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Saturday, January 29, 2022

Ayzenberg Interns Launch myCOLOR TikTok, Join Ayzenberg Group Full-Time

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Do you know what color best represents your personality? Using two of her guiding principles – collaboration and innovation – Ayzenberg set out to answer that question, using Soulmates.AI technology to create myCOLOR, a tool that shows what a person’s personality “color” reveals.

Developed by Dr. C. Galen Buckwalter, and myCOLOR . test It was developed to provide deeper insights into your personality traits as well as how to interact more effectively with others. As the test indicates, better understanding of quirks can lead to greater compatibility with co-workers resulting in more effective teamwork and collaboration.

Creative interns at Ayzenberg and space.camp have been tasked with creating content for the myCOLOR campaign on social media over the summer, including Jennifer Chocolate And Olivia Gutierrez Who we met after their internship ended. The two worked together to develop TikTok content that returned to myCOLOR. We spoke with Chocolate and Gutierrez about what they learned from the project and their advice for new interns at Ayzenberg, including how to turn their internships into full-time jobs as employees. We also spoke with Ayzenberg VP of Human Resources Sara Michelson to find out how the agency is nurturing interns to help build their careers and their response to the great resignation.


Profile personly: Jennifer Chocolate

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Chocolat grew up in South Florida, and fell in love with graphic design after discovering her Photoshop skills in high school. She went on to major in Graphic Design at the University of Central Florida, later winning the 4A 2021 Multicultural Advertising Intern Program (MAIP) Fellow and later earning a place in 2021 at the ADCOLOR Conference & Awards. She notes that all of her hard work led to her becoming Ayzenberg’s first creative intern, and then an employee.

Other than brainstorm ideas for videos tik tok xboxChocolat has spent a significant amount of her internship at Ayzenberg developing content related to myCOLOR for TikTok. Although she’s never used TikTok herself (Gen Z plot twist!) Jennifer got to grips with everything she could find about the app’s algorithm, ideal post times, proper tags to use, and how to edit videos to get the best results for the medium. The amount of creativity she was able to summon while developing the color videos for the myCOLOR Contest was her favorite part of her internship.

Chocolat had to ask herself about the “purple” character, for example, dresses and spends her time doing. Chocolate and other interns were the first to create TikTok videos about myCOLOR, aka @TheColorOfMyPersonality, so they let their creativity run wild. There was no precedent or creative scheme to follow.

The main takeaway for Chocolat during her training at Ayzenberg: the realization that she would make the most of her time there if she embraced the fact that she doesn’t know everything, a mindset that kept her open to anything.

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Chocola is not sure of her short-term career goals, but she is on her way to becoming a creative director. In the long term, Chocolat looks forward to potential teaching as a professor and inspirer for young creatives of color and women. In the meantime, she started freelancing for Ayzenberg as a social media coordinator before accepting the same full-time job there. Recently, Chocolat and her team at ADCOLOR won the 2021 ADCOLOR Futures Hackathon competition, in which teams had eight hours to come up with an innovative solution to a crucial issue which they then present to a panel of judges.

“For me, it’s not really about doing revolutionary work or reinventing the wheel. I know I would achieve part of my goal if I could inspire anyone who was told they couldn’t, or there was no way if they were able to see me,” Chocolat said. Or have a look at my work and that helps them reach whatever goal they reach, that’s more than enough for me.”


Profile personly: Olivia Gutierrez

A graduate of the University of Oregon, Gutierrez has been a digital production intern at Ayzenberg for about four months, a month longer than expected until she could work on the myCOLOR TikTok campaign.

Working alongside several other interns including Jennifer Chocolate, Gutierrez helped create the myCOLOR social campaign strategy brief, develop content ideas, pitch and finalize ideas, conduct research and gather content for creation. She also produced TikTok videos, wrote captioning transcripts and posted the final videos. Once the videos were uploaded, Gutierrez was monitoring the traction and sharing. In short, you learned how to be creative on TikTok.

Gutierrez recommended that Ayzenberg hire a dedicated team for the myCOLOR project since consistency, according to her, is key to any social media campaign. Any failure to post will inevitably result in inappropriateness and possibly unfollowing. Her favorite part of the training was having complete creative freedom to create the kind of TikTok videos that she felt would be most effective in building awareness and education.

When asked to identify a brand she thinks is killing it on social media, Gutierrez called the athleisurewear Set Active, noting that the company does a “great job of engaging with the community” through daily content posted to its Instagram story — starting with product drop-outs. And behind the scenes and even the lens of its employees “ask us” series and acquisitions.

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While Gutierrez doesn’t have a preference or specialty yet, she does a little bit of everything within social media to figure out her end goal. Her dream company for the past two years though? Eisenberg. The agency hired her to work on a few projects as an independent social media coordinator, including posting and managing content across several social media platforms for the Ad Council’s “Sound It Out” social campaign. In September, she accepted a full-time role at the agency as a production coordinator working mostly within the ‘a.OS’ group, or in-house video production studio.

“Some of the tips I would give to new Ayzenberg interns is to get to know your own group of interns. They are really great individuals and will remain your friends even after the internship is over. You will learn a lot from them too. Second, work as hard as you can and don’t be afraid to ask questions and get to know each other. Senior full-time office workers, Gutierrez said, “will have a lot of advice to share.” List.


Sarah MickelsonVice President of Human Resources

Interns are an important recruitment tool for the agency, according to Sarah Mickelson, vice president of human resources at Eisenberg.

“Our employees are our most important recruitment tool and make up our identity. So when an intern joins us, they become part of the team and never feel like a typical intern. Team members treat them as equal members of the team,” said Mickelson. List.

While the pandemic has expanded the pool of talent available to Ayzenberg and allowed it to hire people from all over the world, Mickelson says the agency is no exception to Great Resignation, the continuing trend of American employees leaving their jobs beginning in the spring of 2021. JOLTS report, a record 4.4 million Americans left their jobs in September.

“We’re thinking of creative ways for people to come together so everyone can meet each other.”

Sarah Mickelson, Vice President of Human Resources

“Our greatest asset is our employees, so when we realized they weren’t going back to the office right away, we started building programs to enable connectivity, help retain employees and enhance their experience. We are thinking of creative ways to bring people together so everyone can meet each other.”

For example, for every new hire during COVID, Mickelson says the company has hosted a site tour and lunch, which it will begin doing quarterly for new hires. New employees are also paired up with someone at a high level so that they can reach out to someone who is not on their team to clear things up for them. According to Michaelson, this is a boon to retain because if the new employee wants to move into the agency, they can discuss the prospects of doing so with that colleague.

Ayzenberg is also reinforcing its orientation to conduct follow-up sessions or deep dives to ensure that the new employee is hired and understands the different teams that make up the agency. In October, it also hosted Food Trucks every Friday, and will continue to do so. Recently, an event was hosted at Dodger Stadium to encourage interaction among new employees.

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“We go through what every company goes through but have no problem recruiting people. So while we’re feeling the impact of the great resignation, we’re also really excited about all the great talent we’ve brought in and we’re thrilled with the number of people who are excited to talk to us and join the company,” said Mickelson.

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