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Friday, January 28, 2022

Sueco Gets Soft While Still Going Hard

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We’ll just say it: If Sueco isn’t on your TikTok FYP (for your page), why do you even have a phone? From hosting the first annual Crate Olympics in Los Angeles to giving us a front-row seat to dramas with his ex-wife, Sueco delivers comedy gold quickly as it delivers chart-topping songs. His antics are as informative as they are entertaining, giving viewers an inside look at how hopeful musicians make a big talk.

Real name William Schultz, Sueco is a musician who has mastered the choppy social media game, subtly starting and introducing trends with such subtle expertise that you were addicted to it before you knew it. TikTok has quickly become a canon since it originally went viral in early 2019 while promoting his debut single “Fast”. Driven by traction on TikTok, the song Fast has become a social media moment in its own right, with fans creating millions of videos recorded with irreverent and subtly fun mid-tempo sound.

On this week’s episode of Los Angeles Weekly Weekly podcast host Brian Calle surprises super-enthusiastic Chapman students with a live interview with the legend himself. A man of the people, Suiko drove all the way from North Hollywood to the campus in Orange to have this chat in front of his fans, which is Angelino’s way of saying “I love you.”

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“Can I, um, can I curse?” Sueco asks once the recording starts. This is Los Angeles WeeklySo, the answer is emphatically “of course”.

Sueco describes the drive: “She was a bitch.” But for those of us familiar with the artist, grand gestures are sort of his own. From donating thousands of dollars to fans who use his song to create TikToks, to sending followers, a few hours’ drive to a 30-minute podcast with students is definitely his taste.

Originally known as Sueco The Kid, he shortened his name as his music took off. The surname is a reference to a childhood surname and means “Swedish” in Spanish.

“I grew up in Pasadena, Altadena,” Sueco explains. “It was basically a Mexican area I grew up in, so all of my guys… I would go to their parents’ houses and they didn’t really want to speak English or anything else, it was basically Spanish. Then my family was all Swedish, so yeah, suiko means Swedish in Spanish. Parents used to call me “el suecosito.” Little Swedish kid. She’s kind of stuck.”

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Sueco grew up going to church, which is where his music career began. Born 1997 He got his early introduction to music through his parents, who are church musicians – his father was a choir director while his mother was a singer.

The first taste of musical expression was singing in the choir. From there he moved on to playing drums in a church band. His skill was self-taught. He learned to play the drums during the hours he spent on the video game Rock Band as a teenager. He then took the role of a mega artist and joined the screamo band before switching to the music production side in 2017.

When did Sueco learn he wanted to make a career out of music?

“It wasn’t until I started joining bands and hardcore stuff – first as a drummer then I was screaming – in local underground bands only, and that was around the time my mum died of breast cancer, from a complete immersion in writing and making Music, to overcome feelings and overcome nonsense,” he shares. “That was my method of therapy, just composing music.”

He continues, “I just wanted to compose music to help people.” “Because music was helping me get through so much bullshit, I wanted my music to help others. That’s why I decided I even wanted to do it in the first place.”

Music was the outlet he needed to heal and make himself whole, and he wished to share that with the world.

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“It took me a while to get the balls to say ‘Damn everything else, I’m going to play music,'” he laughs. “I didn’t leave college until 2016. [to pursue music full time]. “

A student at CSUN, he was studying abroad in Puerto Rico when his eyes were opened to the vastness and diversity of the world’s experiences. He soon realizes that he does not want to waste his life on being “normal”, but prefers to gamble and chase his dreams.

TikTok was the perfect platform for Sueco to express himself and find his niche. Originally going viral for making out beats of weird sounds (like the infamous condom beat), he started using the format to release his tracks. It was a hit right from the start, storming the scene with his RIAA-approved gold viral hit,”Fast. ”

Sueco has since released more and increasingly popular songs, including “diva, ” “SOS (Feat Travis Parker),” viral sensationparalyzed. An example of the power of social media, after a teaser for the movie “Paralytic” was posted on TikTok, John Feldman (Also known for his work with Machine Gun Kelly, JXDN, and Avril Lavigne, among others) the produced track has quickly racked up over 57 million views, 10 million likes and continues to this day to grow.

Upon its release, the song “Paralytic” reached top playlists such as New Music Friday, and gave Sueco its first entry in both rolling rock And painting Graphs. also went to #1 On the iTunes Alt Singles chart and Billboard Rock Digital Song Sales chart, it’s a constant spin on my minivan mix.

To hear more from Sueco himself, including cheats until this month, catch up on my new favorite episode of Los Angeles Weekly Play a weekly podcast spotifyAnd Cumulus Los Angeles Or wherever you get your podcasts.

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