Policy changes in advertising are required immediately
Bronx, NY, US, November 17, 2021 / EINPresswire.com/ – The Thinkubator’s Think Tank Center under the leadership of Dr. Lacey Branch, Director, and Dr. Dolip Deustil, Director of Higher Education Consulting, has released a paper in collaboration with two interns on Barriers to Building a Workforce Diverse and document the lived experiences and challenges faced by Black, Indigenous and People of Color (BIPOC) in the advertising sector. The paper uses its findings to recommend a more equitable work environment, policies and procedures that are inclusive and designed to eliminate racial and gender stereotypes and discrimination.
Interns and the Thinkubator team developed and conducted two online surveys assessing racial and gender discrimination in the advertising industry. Participants were informed that the survey was about accessibility, inclusion, and diversity in the advertising production and commercial production industry and were encouraged to provide honest and confidential answers. Participants in the first survey were recruited via LinkedIn while in the second survey they were recruited via SurveyMonkey. Participants in both surveys were employees of the advertising industry. The first survey yielded 17 answers, and the second survey yielded 95 answers. The survey questions were designed by trainee students at The Thinkubator based on research literature examining racial and gender inequality in advertising as well as based on conversations with their mentors at The Thinkubator. The questions aimed to assess important research questions about diversity, equity and discrimination and about formulating policies and strategies to deal with the mentioned challenges. In addition, the trainees interviewed some of the participants who stated in the survey that they would be willing to participate in an interview.
Based on the research results, The Think Tank recommends the following:
The advertising industry needs to address a variety of pay and positional gaps related to racial and gender equality;
– Employment practices must change;
– the industry should reassess the treatment of employees, establish criteria and deadlines for initiating a stock turnover;
Hiring more women of color;
Changing the current work culture to be more inclusive;
– Expand the pipeline for BIPOC people looking for advertising jobs through scholarships and internships;
Changing the behavior of employees through training and establishing policies of zero tolerance for harassment and discrimination, which are no less important;
Creating a culture of accountability, which means that training to reduce bias and diversity needs to be linked to job performance evaluations, promotions, and raises;
Partner with Historic Black Colleges and Universities (HBCUs) as well as Hispanic Service Institutions (HSIs) and make a concerted effort to diversify the employee demand pool.
Dr. Edward Summers, CEO and President of The Thinkubator stated, “This study is important because it was our youth who conducted the research, analysis, writing, and recommendations. They played an important role in learning how to ask good questions to answer their research questions. The Thinkubator Program is proud of its development, upgrading and training of our youth for jobs in research.
Dr. Lacey Branch, Director of The Think Tank at The Thinkubator added, “I love that the authors of this work ‘call’ for BIPOC’s underrepresentation in the US advertising and commercial production industries. But they don’t stop there. They ‘call’ ways to address these disparities from During their insightful and well-detailed policy recommendations!”
Dr. Dolip Deustile, Director of Higher Education Consulting at The Thinkubator, added: “The process of maturation and objective thinking of these young minds, a good understanding of the reality around them and a methodological approach, is what adds credibility to their recommendations.”
Luna Bella Avila, Youth and Alumni Participation at The Thinkubator,
“As the survey project evolved, junior consultants got the chance to use their newly developed skills and unique POV to overcome the kinds of challenges an analysis project could bring. And they developed solutions that only enterprising young minds could create.”
More on Think Tank at The Thinkubator:
Launched by Dr. Lacey Branch, Director of Community Relations for Programs at the New York City Citizens Committee, Think Tank at The Thinkubator serves as a center for rigorous academic, scientific, and professional research that supports the documentation and evaluation of Thinkubator activities, seeks to understand The Bronx as a complex and contested urban form, and addresses narratives of the marginalized Black, brown, female, and low-income communities. Think Tank conducts research and analysis, provides youth with a platform to conduct and produce research, and produces policy briefs and reports for public discourse.
More about The Thinkubator
Thinkubator is a nonprofit innovation and workforce development organization based in the Bronx. We design innovative strategies for complex local challenges that have global implications. The Thinkubator approaches our work from a racial and economic justice perspective through three main areas: education, research, and society.
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